What is a Cost of Living Adjustment (COLA)?
A Cost of Living Adjustment (COLA) is an increase in compensation meant to counteract the effects of inflation on your purchasing power.
For decades, corporate America normalized the 3% annual merit raise. In an era of near-zero inflation, this system worked fine, providing a slight boost in real spending power each year. However, in the post-2020 economy, inflation has frequently spiked well above the 3% mark.
When prices for food, housing, energy, and transportation go up by 5% in a year, a worker receiving a standard 3% raise can suddenly afford fewer goods and services than they could 12 months prior. A COLA is specifically designed to bridge this gap. Unlike a promotion, which pays you more for taking on new responsibilities, a COLA simply ensures you are still being paid the original value of your labor.
