Russia VK vs Telegram Channel ROI Calculator
RussiaのRussia VK vs Telegram Channel ROI Calculator。現地ルールと₽通貨対応。
地域ルールの詳細
Russia の税率とルール
VK community Smart Feed reach 10-25%, RPM 50-200 RUB (Donut, Marketplace, ad sales). Telegram channel reach 60-90%, RPM 100-500 RUB (Stars, paid posts, sponsored slots). Time cost is hours per post times posts per month times hourly rate. VK ad spend adds to VK cost; Telegram has no creator-side ad buy in Russia.
値を入力
Total community subscribers on VK
VK Smart Feed delivers about 10-25% of followers per post
Total channel subscribers on Telegram
Telegram channels typically reach 60-90% of subscribers per post
Typical VK community RPM is 50-200 RUB depending on niche
Telegram paid posts and Stars run 100-500 RUB RPM
結果
上の欄に値を入力し、「計算する」をクリックしてください。
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Russia VK vs Telegram Channel ROI Calculatorの計算式を説明したり、結果を解釈したり、フォローアップの質問に答えることができます。
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Russian creator-economy comparison tool for VK communities and Telegram channels in 2026. Inputs cover follower counts, reach percentages, posting frequency, hours per post, and platform RPM benchmarks in rubles. Outputs monthly reach, revenue, cost, and ROI side by side, plus a winner with the percentage-point lead. Excludes one-off brand deals, Telegram Premium boost effects, and VK Marketplace GMV that varies by SKU.
免責事項: この計算機は公開されている規則に基づいています。結果は情報提供のみを目的としています。正確な情報は公式の情報源または専門家にご確認ください。 最終確認日: 2026年4月27日。
計算式
Subtract monthly cost (creator hours valued at hourly rate, plus any VK ad spend) from monthly revenue (reach divided by 1000 multiplied by platform RPM in rubles). Divide by cost and multiply by 100 to get ROI as a percentage. The platform with the higher ROI returns more money per ruble of effort and ad budget.
よくある質問
Is VK or Telegram better for monetization in Russia in 2026?
It depends on niche and audience size. Telegram wins for under 50,000 subscribers because reach is 60-90% vs VK Smart Feed at 10-25%. VK wins above 200,000 followers when niche RPM (finance, crypto, B2B) is strong. The calculator above gives a specific RUB answer for your numbers.
What is a typical VK Donut earning in 2026?
A VK community with 50,000 followers and 5% of followers as VK Donut subscribers paying 199 RUB per month earns about 500,000 RUB monthly before VK takes its commission (typically 20-30%). Net is around 350,000-400,000 RUB. Treat this as part of total VK RPM in the calculator above.
How much do Telegram Stars pay creators in 2026?
Telegram Stars pay roughly 70% of the gross to creators after Apple, Google, and Telegram cuts. A channel that converts 0.5% of subscribers into Stars-paying users at 100 RUB per month equivalent earns 0.5% x subscribers x 70 RUB monthly net. For 10,000 subs: 50 paying users x 70 RUB = 3,500 RUB net per month from Stars alone.
Does the calculator include VK Ads cost or only organic posting?
Both. The VK Ad Spend input is monthly RUB you pay to promote posts or grow the community. Set it to zero for pure organic ROI. For a community running 10,000 RUB monthly ads, that adds directly to the cost side of VK ROI.
Why does Telegram have no ad spend input?
Telegram does not offer a self-serve ad platform for organic creators in Russia in 2026. The Telegram Ads platform sells slots in other channels but not boosts on your own. If you buy promo posts on third-party channels to grow yours, model that spend as VK Ad Spend equivalent on whichever platform you are actually growing.
How accurate is a 70% Telegram reach default?
TGStat reports show median Telegram channel reach is 60-80% of subscribers within 24 hours, declining to 50-60% over a week. The 70% default is a 24-hour proxy. For business and news channels with active subscribers, 80-90% is realistic. For dormant or buy-followers-driven channels, 30-50% is closer to truth.
Should I include time spent on Stories or VK Clips separately?
No. The model uses total monthly content hours regardless of format. If you produce 20 posts and 30 Stories per month and total time is 25 hours, set Hours Per Post times Posts Per Month to equal 25. The ROI compares total time invested against total revenue across all formats on each platform.
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Russia VK vs Telegram Channel ROI Calculatorの計算式を説明したり、結果を解釈したり、フォローアップの質問に答えることができます。
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