Russia Wildberries Seller Profit Calculator
Calculate net profit per item for Wildberries sellers in 2026. Enter sale price, COGS, WB commission, logistics, storage, return rate, and ad spend to see total fees, net revenue, profit per item, profit margin percentage, and break-even COGS in rubles.
Contexte de la Regle Regionale
Russia Taux et Regles
WB commission ranges by category: clothing 17-25%, shoes 17-22%, electronics 5-12%, beauty and household 12-17%, books 5-15%, food 5-15%. FBO logistics 50-100 RUB per delivered item. Return rates: clothing 20-30%, shoes 25-35%, electronics 5-10%. Ad spend typical 5-15% of revenue. WB-funded SPP discounts come out of gross before commission.
Entrez les valeurs
Wildberries commission ranges 5-25% by category; clothing 17-25%, electronics 5-12%
WB FBO delivery fee, typically 50-100 RUB per item
Per-item storage cost averaged across the inventory turn period
Clothing 20-30%, electronics 5-10%, household 10-15%
Resultat
Entrez les valeurs ci-dessus et cliquez sur Calculer pour voir votre resultat.
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Avis : Avis : Ce calculateur utilise les regles publiques en vigueur a la date indiquee. Les resultats sont a titre informatif uniquement. Verifiez aupres des sources officielles. Derniere verification: 27 avr. 2026.
Formule
Start with the gross sale price. Deduct WB commission (5-25% by category, default 17%), per-item logistics fee (default 76 RUB), storage fee (default 5 RUB per item), return loss (return rate times 30% effective loss on returned items), and your advertising spend as a percent of revenue. The remaining net revenue minus your COGS gives profit per item. Profit margin is profit divided by sale price.
Questions Frequentes
What is the average Wildberries commission in 2026?
WB commission varies sharply by category in 2026. Clothing and accessories cluster at 17-25%. Electronics run lower at 5-12%. Beauty and household goods sit at 12-17%. Books and food are 5-15%. The calculator default of 17% reflects the most common clothing range. Verify your specific category rate in the WB Seller Cabinet because WB updates fees quarterly.
How do Wildberries logistics fees work for FBO sellers?
For FBO (Fulfillment by Operator), WB charges a per-item delivery fee based on dimensions and warehouse zone. In 2026 typical fees land at 50-100 RUB per delivered item, with 76 RUB being a mid-range default. Oversized items (large appliances, furniture) run 200-500 RUB. The fee applies only to delivered items, not to listings or returns.
What return rate should I expect on Wildberries?
WB return rates by category in 2026: women's clothing 25-35% (highest), men's clothing 18-28%, shoes 25-40%, electronics 5-10%, books 5-8%, household 10-15%, food 1-3%. The single biggest factor in your category is whether buyers can try-on items at pickup, which WB enables for clothing and shoes. Returns logistics, repackaging, and unsellable damaged inventory drive a 30% effective loss on the returned item value.
How much should new Wildberries sellers spend on internal ads?
New WB sellers should expect to spend 10-20% of revenue on internal advertising during the launch phase to gather reviews and rankings. Established sellers with strong organic traffic typically spend 2-5%. The calculator default of 5% reflects a balanced active-listing seller. Spending below 3% on a new product almost guarantees slow inventory turn.
What is break-even COGS and how do I use it?
Break-even COGS is the maximum cost you can pay your supplier and still not lose money on the item at your chosen sale price. If your COGS exceeds break-even, the product cannot be profitable on Wildberries with the given fee structure. Use the break-even COGS output to screen new product opportunities and to negotiate supplier prices below this threshold.
Should I use Wildberries FBO or FBS in 2026?
FBO (WB fulfills) is faster for buyers and gets ranking boosts in WB search, but you pay the WB logistics fee (50-100 RUB per item) plus storage fees. FBS (you ship) avoids those fees but you pay your own shipping (typically 150-250 RUB through Russian Post or CDEK) and listings rank lower. FBO usually wins for items above 800 RUB. FBS is competitive for low-priced commodity items where logistics costs would erase margin.
Do WB-funded SPP discounts affect my profit?
Yes, but indirectly. SPP (Скидка постоянного покупателя) is funded by WB, not by you, so the buyer pays a lower price than you listed but you still receive your full listed amount. However, WB applies commission to the discounted price, not your listed price. To model this, enter the discounted price as sale price in the calculator.
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