Conversion Rate Calculator
Calculate conversion rate from total visitors and conversions.
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Formula
How it works: Divide the number of conversions by total visitors and multiply by 100.
Worked Example
What Is Conversion Rate?
Conversion rate measures the percentage of visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. It is one of the most important metrics in digital marketing because it directly reflects how effective your website, landing page, or campaign is at turning visitors into customers.
- Conversion Rate = (Conversions / Total Visitors) x 100
- Average ecommerce conversion rates range from 2% to 4% globally
- Improving conversion rate is often cheaper than driving more traffic
- A/B testing headlines, CTAs, and page layouts are proven ways to boost conversions
Tracking and optimizing conversion rate is essential for any online business. Small improvements in conversion rate can translate to significant revenue gains without increasing your marketing spend.
You can also calculate changes using our Percentage Calculator, Cost Per Acquisition Calculator or Revenue Growth Calculator.
Frequently Asked Questions
What is a good conversion rate?
E-commerce: 2-3% average. SaaS: 3-5% for free trials. Landing pages: 5-15%.
How can I improve conversion rate?
A/B testing, clearer CTAs, reducing friction, improving page speed, and social proof.
What counts as a conversion?
Any desired action: a purchase, sign-up, download, or form submission.
Is it possible to embed the Conversion Rate Calculator on another website?
Yes, embedding the Conversion Rate Calculator is free. Hit the "Embed" button on this page, adjust the width, height, and theme, then grab the iframe code. It works on WordPress, Wix, Squarespace, Shopify, and plain HTML pages. No registration needed. Full instructions at calculory.com/services/embed-calculators.
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