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Conversion Rate Calculator

Calculate conversion rate from total visitors and conversions.

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Formula

Conversion Rate = (Conversions / Total Visitors) × 100

Divide the number of conversions by total visitors and multiply by 100.

Worked Example

Visitors: 5,000, Conversions: 150 Step 1: Rate = 150 / 5,000 = 0.03 Step 2: 0.03 × 100 = 3% Result: 3% conversion rate

What Is Conversion Rate?

Conversion rate measures the percentage of visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. It is one of the most important metrics in digital marketing because it directly reflects how effective your website, landing page, or campaign is at turning visitors into customers.
  • Conversion Rate = (Conversions / Total Visitors) x 100
  • Average ecommerce conversion rates range from 2% to 4% globally
  • Improving conversion rate is often cheaper than driving more traffic
  • A/B testing headlines, CTAs, and page layouts are proven ways to boost conversions

Tracking and optimizing conversion rate is essential for any online business. Small improvements in conversion rate can translate to significant revenue gains without increasing your marketing spend.

You can also calculate changes using our Percentage Calculator, Cost Per Acquisition Calculator or Revenue Growth Calculator.

Frequently Asked Questions

What is a good conversion rate?

E-commerce: 2-3% average. SaaS: 3-5% for free trials. Landing pages: 5-15%.

How can I improve conversion rate?

A/B testing, clearer CTAs, reducing friction, improving page speed, and social proof.

What counts as a conversion?

Any desired action: a purchase, sign-up, download, or form submission.

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