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Freelancer Rate Calculator

Calculate the hourly rate you need to charge to hit your target income. Accounts for taxes, unbillable time, and vacation. The $100K freelancer calculator.

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Admin, marketing, proposals, sick days

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Formula

Hourly Rate = Target Income / (1 − Tax Rate) / Billable Hours

To earn your target take-home: first gross it up for taxes (divide by 1 minus tax rate), then divide by actual billable hours (total hours minus admin, marketing, and sick time).

Worked Example

Target: $100K, Tax: 30%, Unbillable: 20%, 48 weeks Gross needed: $142,857 Billable hours: 48 × 40 × 0.8 = 1,536 Hourly rate: $93/hr Day rate: $744

Understanding Your True Freelance Hourly Rate

Setting a sustainable freelance hourly rate goes far beyond simply dividing your desired annual income by 2080, the standard number of working hours in a year for a full-time employee. As a freelancer, you are responsible for a multitude of costs and time commitments that an employee is not. This includes self-employment taxes, which can significantly reduce your take-home pay if not factored into your rate. Furthermore, a substantial portion of your work week is often dedicated to 'unbillable time,' activities such as marketing your services, administrative tasks, writing proposals, networking, and professional development. These essential business operations do not directly generate income but are vital for your success. Unlike employees who receive paid holidays and sick leave, freelancers must also account for vacation weeks and potential time off due to illness. These non-working periods mean you have fewer actual billable hours available throughout the year. Therefore, to achieve your target income, your hourly rate must be higher to compensate for these taxes, unbillable hours, and non-working weeks. This calculation helps ensure your rates are not just competitive, but also truly profitable and sustainable for your freelance business.
  • Freelancers must cover self-employment taxes and business operating expenses.
  • A significant portion of a freelancer's time is unbillable, spent on marketing, administration, and proposals.
  • Unlike employees, freelancers do not receive paid vacation or sick days, impacting total billable hours.
  • Your hourly rate must be higher than an employee's to account for these indirect costs and non-billable time.
  • Accurately calculating your rate ensures your business is profitable and financially secure.

Using a specialized tool like this freelancer rate calculator empowers you to set rates that truly reflect your value and secure your financial goals as a self-employed professional.

You can also calculate changes using our UGC Pricing Calculator or Reverse Markup Calculator.

Frequently Asked Questions

Why is the rate so much higher than my salary hourly?

As a freelancer, you pay self-employment taxes (~30%), have ~20% unbillable time (admin, invoicing, proposals), and no paid vacation/benefits. A $50/hr employee costs equivalent to ~$93/hr freelance.

What is unbillable time?

Time spent on business tasks you can't charge clients for: marketing, proposals, bookkeeping, invoicing, networking, and professional development. Typically 15-25% of working hours.

How much should I charge as a freelancer?

Enter your target income and let this tool calculate it. As a benchmark: $50K needs ~$47/hr, $75K needs ~$70/hr, $100K needs ~$93/hr (assuming 30% tax, 20% unbillable).

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